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There’s a reason we’re Australia’s go-to whitening product – our decades of experience and expertise, proven results and happy customers are testament to that. It’s our mission to make taking care of your teeth easy, convenient, safe and effective. We’ve taken care of the details, so you can focus on taking care of you.
Our history.
Established in 1995, we are a proudly Australian-owned company, and the leaders in teeth whitening. Our products are specially formulated and developed by Australian dentists. Available in over 50 countries, we have won awards with Canstar and Choice and are certified by the ADA.
Over the past seven years, our expert team have been working hard in research and development to refine and improve our formulation, to bring you our most effective whitening range ever.
Smile, we’ve got you.
Self-confidence radiates from within, and nothing boosts confidence like a bright, beautiful smile. We’re the leaders in teeth whitening, and we’ve worked hard to create a product that ensures your smile sparkles, is safe to use daily and meets the requirements of Australian dentists. Our holistic approach to dental care means one less to-do on your self-care list. We’ve taken care of the details, so you can focus on taking care of you.